Brand Design
We design high-integrity brand systems for ambitious organisations operating in complex and critical environments.
Whether you're launching a new aerospace venture, restructuring a defence contractor’s visual identity, or branding a multi-role maritime platform, we deliver clarity, cohesion and strategic edge.
Every element, from logotype and symbol to typography, colour, and deployment, is built to perform across real-world conditions, regulatory contexts, and stakeholder touchpoints.
How We Work
Our brand design process builds clarity, trust, and differentiation in complex, high-stakes sectors. Whether you’re launching a dual-use tech start-up or refreshing the identity of a space-sector veteran, we create brands that perform with purpose.
1. Research & Discovery
We begin with deep research into your organisation, market, users, and stakeholders. We analyse competitors, sector language, and mission objectives to ensure your brand positioning is grounded and differentiated.
2. Strategy & Positioning
Working collaboratively, we define your brand foundations, purpose, values, tone of voice, and messaging. This becomes the strategic lens for every visual and verbal decision.
3. Concept Development
We design multiple brand directions, exploring logotypes, marks, colour systems, and typography. These are stress-tested for clarity, adaptability, and digital performance, particularly in technical or operational environments.
4. Refinement & Application
Through iterative feedback rounds, we refine your chosen direction and expand it into key brand assets, from pitch decks to mission patches, sub-branding, and digital templates.
5. Brand Guidelines & Handover
We document everything in clear, practical brand guidelines tailored for your teams or partners. This includes usage guidance, digital specs, and any specialist requirements (e.g. NATO symbol compliance or secure usage contexts).
6. Ongoing Design Support
Whether it's a future product spinout, exhibition graphics, or a social campaign, we stay on call for rollout support and future brand evolution.