How We Work

Our process focuses on understanding that operational context first, so we can design visuals that support users when it matters most.

Whether briefing decision-makers, guiding operational teams, or monitoring live systems, the way information is structured and displayed can directly affect clarity, reaction times, and outcomes.

1. Operational Context & Data Understanding

We begin by understanding how and where your data is used, from satellite feeds and battlefield telemetry to logistics dashboards or simulation results. We assess data types, use cases, update frequency, and risk thresholds.

2. Audience & Cognitive Load Mapping

Who’s reading it? How fast do they need to interpret it? We tailor visuals to the user’s expertise, stress level, and environment, be it in-theatre personnel, analysts, or policy stakeholders. We also consider screen types, physical constraints, and accessibility needs.

3. Structuring & Prioritising Information

We organise your content into logical hierarchies and visual flows that reduce friction and guide attention to the most critical insights. That might mean deconflicting visual noise, introducing progressive disclosure, or rethinking legacy report formats.

4. Design & Visual Language Development

We build bespoke visual systems, from icons and typography to colour palettes optimised for low-light or red/green deficiency environments. Everything is designed to maximise legibility, clarity, and decision support.

5. Testing & Iteration

We test visual prototypes in simulated or live conditions with real users, checking for misinterpretation, speed of comprehension, and compatibility across platforms. We refine designs based on user performance, not just preference.

6. Guidelines & Deployment Support

Final visuals are delivered with design specifications, usage guidelines, and templates. If needed, we collaborate directly with your dev or data teams to ensure accurate implementation across systems, screens, or print formats.