What is ‘Chunking’ and How Can It Help Improve User Experience for Your Website?
When users visit a website for the first time, they are often inundated with a vast array of new information. From text and images to navigation menus and interactive elements, the sheer volume of content can really be overwhelming. This is where chunking comes into play.
The Hidden Cost of Choice Overload in Web Design
It might seem easy to assume that offering more options on your website would cater to a broader audience and increase engagement.
However, more choices can actually have a negative effect on sales. This is where the concept of "choice overload" comes into play, a phenomenon that can significantly impact how users interact with your website.
Confuse and Lose:
Coined by economists and later studied in cognitive psychology, the curse of knowledge is the idea that once you know something, it becomes hard to imagine not knowing it. That knowledge changes the way you communicate, usually in ways you don’t even notice.
In writing, it shows up as jargon, unexplained concepts, overuse of abstractions, and the assumption that the reader is already “in the know.”
How ‘Red Teaming’ Helps Us Design Better Digital Experiences
Red teaming is a powerful planning concept that our founders first encountered while serving in elite units of the British military. It is a structured practice for challenging assumptions, stress-testing plans, and identifying vulnerabilities before they can be exploited.
The method involves assigning a dedicated group, the “red team”, to think like an adversary or competitor, and their role is to probe for weaknesses, ask difficult questions, and reveal blind spots in a plan.
How Design Systems Improve Your Website and Brand Experiences
You may not realise it, but at the core of your website and brand is a 'design system,' a method of understanding that helps to harness principles like the Aesthetic-Usability Effect, Jakob's Law, Law of Least Mental Effort, Law of Similarity, Serial Position Effect, and the Von Restorff Effect.
In this article, we’ll delve deeper into how these psychological and neurological phenomena intersect with design systems, reshaping the landscape of your website and brand experiences.
What is ‘choice architecture’ and how does it affect user behaviour on your website?
At its core, choice architecture uses principles from behavioural economics and consumer psychology to nudge users towards making decisions that align with their goals and preferences.
By strategically structuring options and information, we can guide users towards desired actions and outcomes, ultimately enhancing the effectiveness and usability of your website.