Trip Flare Metrics
In the military, a trip flare is a small device set up on the edge of a perimeter. If something crosses into that area, the flare bursts into light, alerting you to potential movement long before it reaches your main position.
In business, the same principle applies, you need your own “trip flares” to spot early indicators that something is shifting, ideally in your favour.
How Root Cause Analysis Can Help Build Your Brand
When your brand isn’t performing as expected, whether it's a drop in engagement, a dip in sales, or inconsistent messaging, it can be tempting to make quick fixes.
But without understanding the real reason behind the issue, you're only treating the symptoms.
That’s where Root Cause Analysis (RCA) comes in.
Escape the ‘Sea of Same’
In Scale-Ups and Enterprise, there’s a silent killer of innovation, the “sea of same.”
It’s the point at which entire industries start to look, sound, and feel indistinguishable from one another. Sleek websites, minimalist logos, tired mission statements, they all start blending into a single, forgettable, bland blur. And if you’re not careful, your brand can sink in it too.
What is ‘Mindshare’ and How Do You Measure It?
If you’ve not heard of it before, mindshare is the level of awareness, salience, and mental availability a brand occupies in the minds of its target audience. It's not just about being known, it’s about being remembered first, associated with relevance, trust, and emotional resonance.
Breaking In Without Breaking Down:
The defence industry is one of the most sceptical, mission-critical markets in the world for good reasons.
In this space, your product (or service) is only part of the equation. What matters is how you show up, and whether the people you’re trying to serve believe in what you’re building.
What is a leap of faith assumption?
A leap of faith assumption is a hypothesis made by an entrepreneur or business leader that has yet to be proven through empirical evidence or data. It is a critical assumption or core belief about a new product, service, or business model that forms the basis for the company's strategy and direction.