Escape the ‘Sea of Same’

In Scale-Ups and Enterprise, there’s a silent killer of innovation, the “sea of same.”

It’s the point at which entire industries start to look, sound, and feel indistinguishable from one another. Sleek websites, minimalist logos, tired mission statements, they all start blending into a single, forgettable, bland blur. And if you’re not careful, your brand can sink in it too.