Escape the ‘Sea of Same’
In Scale-Ups and Enterprise, there’s a silent killer of innovation, the “sea of same.”
It’s the point at which entire industries start to look, sound, and feel indistinguishable from one another. Sleek websites, minimalist logos, tired mission statements, they all start blending into a single, forgettable, bland blur. And if you’re not careful, your brand can sink in it too.
What is ‘Mindshare’ and How Do You Measure It?
If you’ve not heard of it before, mindshare is the level of awareness, salience, and mental availability a brand occupies in the minds of its target audience. It's not just about being known, it’s about being remembered first, associated with relevance, trust, and emotional resonance.
Breaking In Without Breaking Down:
The defence industry is one of the most sceptical, mission-critical markets in the world for good reasons.
In this space, your product (or service) is only part of the equation. What matters is how you show up, and whether the people you’re trying to serve believe in what you’re building.