The Hidden Cost of Choice Overload in Web Design
It might seem easy to assume that offering more options on your website would cater to a broader audience and increase engagement.
However, more choices can actually have a negative effect on sales. This is where the concept of "choice overload" comes into play, a phenomenon that can significantly impact how users interact with your website.
What is ‘choice architecture’ and how does it affect user behaviour on your website?
At its core, choice architecture uses principles from behavioural economics and consumer psychology to nudge users towards making decisions that align with their goals and preferences.
By strategically structuring options and information, we can guide users towards desired actions and outcomes, ultimately enhancing the effectiveness and usability of your website.