How ‘Red Teaming’ Helps Us Design Better Digital Experiences

Red teaming is a powerful planning concept that our founders first encountered while serving in elite units of the British military. It is a structured practice for challenging assumptions, stress-testing plans, and identifying vulnerabilities before they can be exploited.

The method involves assigning a dedicated group, the “red team”, to think like an adversary or competitor, and their role is to probe for weaknesses, ask difficult questions, and reveal blind spots in a plan.