The Hidden Cost of Choice Overload in Web Design
It might seem easy to assume that offering more options on your website would cater to a broader audience and increase engagement.
However, more choices can actually have a negative effect on sales. This is where the concept of "choice overload" comes into play, a phenomenon that can significantly impact how users interact with your website.
How ‘Red Teaming’ Helps Us Design Better Digital Experiences
Red teaming is a powerful planning concept that our founders first encountered while serving in elite units of the British military. It is a structured practice for challenging assumptions, stress-testing plans, and identifying vulnerabilities before they can be exploited.
The method involves assigning a dedicated group, the “red team”, to think like an adversary or competitor, and their role is to probe for weaknesses, ask difficult questions, and reveal blind spots in a plan.